Offerpop Brand Development

When I joined Offerpop they had little in the way of established branding outside of the logo and 2-3 regular colors that were being used. Building on elements from a fresh website redesign, I established the foundation of elements and guidelines that our marketing and corporate brand materials, such as emails, case studies, ebooks, etc. would be built upon.

Brand Guildelines

Onesheets

Case study example

Brand Page