Marketer's Staycation 2014 campaign hub
The marketing team came up with the Marketer’s Staycation: 6 Weeks to Social Marketing Success as a unique way to keep engagement up during the summer months.
The hub was the central return point for participants to come back each week and view new content and materials. The campaign creative extended to banners ads, and internal materials such as desktop wallpapers and mugs to generate buzz and support.
THIS PROJECT WAS:
• Campaign strategy
• Art direction, lead design
• Copy editing
• Photography and image editing
• Front end development and QA
• Video direction & production